“It is critical that the websites we create for our clients generate business for them...”
Greg Borchardt, Owner, Barking Bird Media Web Design.
Northridge Auto Spa
This was a very important website for the owner of the business, Northridge Auto Spa. His ranking on Google had dropped significantly and he was literally losing money every day because of it. An associate of mine told him he needed a...
Raleigh Business Connections
This was one of the first websites I made. I had joined a great business networking group in Raleigh, the Raleigh Business Connections Group and one of the reasons I joined this group is because they did not have a website. I thought that if...
Healing with Horses
This in one of my favorite websites. I drove out to the clients retreat, Avalon Farm, and spent the day there talking with the owner, Kimberly, about her retreat and taking pictures. Her original website was a little too business oriented and...
This was a fun website to make because it was fairly simple, but it is also very effective. This website was also put together fairly quickly because the owner gave us all of the text and pictures for the website, along with titles for every...
This is an example of a website upgrade. The owner started working on the website by himself, but found it to be much more time and labor intensive than he anticipated. I went out to his place of business and spoke with him to get an idea of...
Graphics engage viewers and convert them to a like, share, comment, retweet, etc., MUCH, MUCH more often than posts without a graphic. However, it is important to create graphics for Facebook and post them only on Facebook and to create graphics for Twitter and post them ONLY on Twitter.
I created a graphic to post on Facebook, 504px x 500px.
Here is the graphic:
Here is how it looks on Facebook on a laptop. Perfect:
Here is how it looks on Facebook on a phone. Perfect:
Here is how it looks on Twitter, posted to Twitter, on a laptop. See how the graphic is cropped (NOT GOOD!) Again, this graphic was optimized for Facebook:
Here is how it looks on Twitter on a phone. Again, see how this Facebook-optimized graphic is cropped in Twitter? Not good:
An additional issue – many Twitter feeds are automatically posted to Facebook. When it comes to business marketing with graphics, this is BAD! Here is an example:
Below is a graphic created for Facebook, posted on Twitter with an automatic feed to Facebook, as seen on a phone in Facebook. As a result, you can’t read the graphic as it appears on the screen – you have to click on it, which takes you to your Twitter app, which shows the cropped graphic (NOT GOOD!):
Solution: Create a separate graphic for Twitter. Use the ideal size for a Twitter graphic (500 x 250px).
Here is the graphic:
Here is the graphic created for Twitter, as seen in Twitter on a laptop. Perfect:
Here is a graphic created for Twitter, as seen in Twitter on a phone. Perfect:
Here is the Twitter-optimized graphic, posted to Twitter, automatically fed to Facebook as it appears in Facebook on a phone. Notice that the graphic doesn’t even appear? (VERY, VERY BAD!)
However, it looks FINE on Facebook on a laptop (a Twitter-optimized graphic, posted on Twitter with an automatic feed to Facebook as seen in Facebook on a laptop):